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Landing page · UI/UX

Landing page for a paediatric dentist in Vitória

Dr. Betina Aguiar is a paediatric dentist in Vitória, Brazil. The page needed to show parents that their child will be treated with care, and present everything the practice offers.

Role
UI/UX Designer: interface design
Year
2026
Deliverables
Landing page interface design
Development
Publimed
Dr. Betina Aguiar: All services in a simple list, easy to read on a phone.
All services in a simple list, easy to read on a phone.
The challenge

The child feels the fear, the parents make the decision.

Going to the dentist scares a lot of children, and parents know it. Before booking, they want to know whether the care is patient and whether their child will be respected.

A cold or overly technical page would only confirm that fear.

What I did

Warmth in the visuals and in the page order.

Peach and lilac tones, photos of the doctor and rounded shapes create a caring feel from the very top of the page.

The services became a simple list, from the first preventive visit to laser treatment. Then come the things parents look for, like gentle care and communication adapted to the child's age, and the doctor's background.

The practice location, map and opening hours close the page, with WhatsApp booking in every section.

What changed

Parents get to know her approach before the first visit.

Dr. Betina has a page that shows her care before the first contact. Parents get to know the practice, understand the services and book on WhatsApp with one tap.

I designed the landing page interface. The site was developed by Publimed.

Project screens

Dr. Betina Aguiar: What parents look for: a welcoming approach and age-appropriate communication.
What parents look for: a welcoming approach and age-appropriate communication.
Dr. Betina Aguiar: The dentist, her training and the way she works.
The dentist, her training and the way she works.
Dr. Betina Aguiar: The opening screen: humanised paediatric dentistry, the dentist and the button to book.
The opening screen: humanised paediatric dentistry, the dentist and the button to book.
Dr. Betina Aguiar: Where the practice is and the final invitation, with the same booking button.
Where the practice is and the final invitation, with the same booking button.

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