Landing page for a paediatric cardiologist

Worried parents, reading at night, on their phones.

People looking for a paediatric cardiologist have often just received a test request or news that scares them. They are usually reading at night, on their phone, with a heavy heart. At that moment, every unexplained medical term makes the worry worse.

And once a parent has decided to book, they shouldn't have to hunt for the button.

Plain language and a short path to booking.

I turned tests and services into short blocks written for people outside medicine. The questions families ask before calling are answered right on the page.

The visual direction is calm and clear, so the content reassures instead of alarming. Booking is available throughout the page, not only at the end.

A page that reassures before it invites.

Parents understand what each test involves and find the booking button the moment they feel safe to book. The page explains things calmly, like a good conversation in the doctor’s office.

I delivered the information architecture, high-fidelity interface and responsive layouts. Development was done by Tatiane Campos.