Landing page for an affordable dental clinic

A list of treatments doesn't calm anyone down.

Clinic pages often present themselves as a list of procedures. For someone who is afraid of the dentist, that leaves the most important question unanswered: what will happen when I walk in?

Until that question is answered, people put off booking, and sometimes they put off taking care of themselves.

I explained the first visit before asking for the booking.

I reorganised the page around the patient's journey: what the clinic treats, how the first appointment works, who the team is and the answers people look for before calling.

The light visuals and generous spacing make it feel calm. Solid typography keeps the seriousness that healthcare calls for.

The clinic now answers before patients have to ask.

The page does part of the front desk’s job: it explains, reassures and only then invites people to book. By the time they reach the booking button, they know what to expect.

I delivered the information architecture, wireframes and high-fidelity interface. Development was done by Tatiane Campos.