Sales page for a medical dermatology course

Launch-style copy pushes this audience away.

Doctors have little time, distrust big promises and notice quickly when they are being pushed. A typical launch-style page would have worked against the course itself.

The challenge was to show the value of the content clearly and let each doctor decide in their own time.

Serious visuals, clear structure.

I chose darker, more sober visuals than a clinic would use, so the page feels like serious study and earns trust.

I organised the page in the order a doctor evaluates a course: the content module by module, how the practical demonstrations work, who teaches and what other doctors say. Enrolment is one click away at every step.

An offer that is easy to evaluate, even with little time.

Dr. Guilherme now has a page that speaks to his colleagues as peers and respects their judgement. Doctors quickly find what they need to decide, without feeling pressured.

I delivered the page structure, the visual direction and the high-fidelity interface. Development was done by Tatiane Campos.