Retail campaigns for Eletro Shop

Lots of products, little attention.

In a retail campaign, people decide in seconds whether an offer is for them. When everything has the same weight, nothing stands out.

And the same offer has to work on a printed flyer, on a phone screen and in a video.

A theme people already know, with price as the lead.

'Paredão de Ofertas' borrows Big Brother's eviction vote, which everyone was talking about, and turns it into a shop window. For Mother's Month, a heart-shaped stage puts each product in the spotlight.

In both, one product at a time, the old price crossed out and the new one highlighted. Mother's Month also adds the product code and a QR code to see more.

One campaign, many formats, the same reading.

I did everything end to end: the campaign, the flyer, the banner, the video and the motion for each one.

The way the offer is shown, with product, before and after price and code, repeats in every piece. Anyone who saw the flyer recognises the offer in the video.