Instagram content for a delivery app

A delivery account that only posts deals becomes noise.

People who follow delivery apps see promotions all day. A post that only shows product and price goes by without anyone stopping.

Mercado Delivery needed content that made people stop, remember the brand and, when hunger hit, open the app.

Fun facts and humour first, the ask at the end.

I created a content line of fun facts about food and pop culture, like the origin of sushi, told in carousels that look like comics.

The last slide starts a conversation and points to the app. The brand's purple and the logo on every post make the feed recognisable.

A feed with more to say than price.

I delivered posts and carousels that mix fun facts, humour and offers.

The account gives people a reason to follow it, without losing the invitation to order.