Social media · Stories
Stories for a management and accounting consultancy
A series of stories for MS Consulting, speaking to building supply store owners in Pará about the change to advance ICMS tax and the Simples Nacional regime.
Tax doesn't make anyone stop scrolling.
In 2022, the advance ICMS rules changed for building supply sellers in Pará. It is a technical subject full of acronyms, and the people who most needed to know had the least time to read about tax.
A story full of text would be skipped before the second line.
One image per risk, one line per story.
Each story carries a metaphor you get without reading: a time bomb for the tax about to go off, chess for the rules of the game changing, a shield for protection, an hourglass for the deadline.
The dark blue background and big headline hold attention. At the end, a single ask: request your pricing or get a tax check.
A series that explains and asks for action.
I delivered the full series in the brand's visual line, ready to post in sequence.
Each story works on its own and as part of the series.
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